BOB SADINO BIOGRAPHY
Bob Sadino is one of the businessmen who had received the
success of the business world in Indonesia. Doing business in the fields of
animal husbandry and food make it one of the successful entrepreneurs are known
by more people, especially businessmen in Indonesia. Like with short-sleeved
shirts and shorts into a unique characteristic of him.
Original name Bambang Mustari Sadino born on March 9th, 1993
in Tanjung Karang, Lampung. Born of a family all-sufficient, as the last child
of five siblings. His parents died when he was 19 years old, he is believed to
inherit the entire inheritance from both parents because apart from being the
youngest child in his family, his brothers already judged financially secure so
that the legacy of his parents was given to Bob Sadino.
With the legacy of his parents, Bob Sadino utilize half to
go and stay in the Netherlands for approximately nine years. There, he worked
in Djakarta Lylod located in the city of Amsterdam. Not just work there, he
also met with an Indonesian woman named Soelami Soejoed and has now become his
wife.
In 1967, Bob Sadino and his wife returned to Indonesia. From
the Netherlands to Indonesia, he brought two Mercedes car made in 1960 that he
had. One he sold his car to buy a plot of land in Kemang, South Jakarta.
Stories Become An Entrepreneur
Living in Indonesia, Bob Sadino work in PT. UNILEVER
Indonesia. One day he had Package, Amenities to work independently so he
decided to quit his job. Utilizing a car owned, he started with his Mercedes
Car lease and he himself being the driver.
Do not run smoothly, arguably his first attempt failed
because his Mercedes Car he rented an accident that makes the car was badly
damaged, worse still Sadino Bob could not repair the car because of the high
repair costs.
Coming from a family that is well off is not a factor that
makes Bob Sadino known as a successful entrepreneur in Indonesia. Experienced
various failures in the business world experience eventually led him to be one
of the successful businessmen in Indonesia.
Not stopping at that, finally Bob Sadino decided to work as
a construction worker with a daily wage which is arguably a bit more specific
for we do not know, there are some sources that say paid amounted to Rp 100, -
which he uses to support his family.
With these conditions make Bob Sadino sad legacy of his
parents exhausted. Life that was well off now inversely. However, in such a
situation is not easy to give up and accept the situation for granted.
One day a friend of Bob Sadino who provide advice to
livestock and domestic chicken eggs business because at that time the domestic
chicken eggs still rare on the market. Seeing these opportunities then that's
what he caught, he was finally in business. Together with his wife, he started
the business by selling domestic chicken eggs he offers door to door to
foreigners who live in the area of Kemang, South Jakarta.
At that time, along with the domestic chicken eggs still not
popular in Indonesia so that the merchandise just purchased by expatriates
living in Kemang area, as well as some of the Indonesian who had lived abroad.
Kemang into a living center for foreigners in Jakarta. Bob Sadino with his wife
selling eggs several kilograms per day. Having the experience of living in
Europe and is also fluent in English does not make difficulties when
interacting with strangers who live in Kemang. Over time, domestic chicken eggs
began to be known so that the business is growing then he continued his business
by selling chicken.
Once Bob Sadino think that a chicken could seek their own
food to survive, let alone a human being who has been equipped with a reason
that should not be lost with chicken that is not equipped with the intellect.
Starting from this thought that made him a great businessman in a fight that
does not give up that led him to become a successful entrepreneur in Indonesia.
Found A Company
In 1970, Bob Sadino founded a
company named Kem Chicks, supermarket which provides a variety of imported
food products to the people of Jakarta. Over time the demand for meat and
sausage is increasing, so in 1975 he founded a company called Kem Food,
processed meat industry pioneer in Indonesia. Kem Foodmemproduksi various
types of processed meats such as sausages, burgers, and Baso. In addition to
being the first to introduce domestic chicken eggs, it is also the first to
use the vegetable cultivation of hydroponic system in Indonesia. His name Kem
Fam, a vegetable farm founded by Bob Sadino with a hydroponic system.
Hydroponics is a plant cultivated
by using water without the use of soil with emphasis on meeting the needs of
nutrients for plants. Hydroponic water needs at less than the water demand in
the cultivation of the soil. Hydroponics uses water more efficiently, so
suitable to be applied in the regions with limited water supply.
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Everyone has a quota to fail, spend allotments gagalmu when
young. Maybe that's appropriate to describe the figure of Bob Sadino, his
success in the business world do not live as smooth as we saw, he believed that
every step of success always starts with failure. Its success can not be
separated from his ignorance so that he is more concerned with action than
others.
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According to Bob, a lot of people who start from the knowledge
that one of the disadvantages many people too much thought to making the plan
thus making it immediately stepped up, according to the most important in doing
business is "action". It has been shown by him after the fall up to
the end he can master the art. In addition, he was always friendly to
customers, happy to listen if anyone gave him suggestions or complaints from
customers. Attitudes like these that made him gain the sympathy of customers
and is able to create a market. According to customer satisfaction will create
self-gratification because he always tried to serve customers as well as
possible.
Die
Soejoed
Soelami since the death of his wife, Bob Sadino health continued to decline.
Had intensive care for two Sunday at Pondok Indah Hospital, but on January 19,
he died from an illness. Died of complications. First it was the flu because of
the age factor so long to heal. Then spread to the other, would complications,
but that he also had suffered from chronic respiratory, Saman said Syarief,
nephew Bob Sadino.
Educational background
• SD, Yogyakarta
• SMP, Jakarta
• High School, Jakarta
Career history
• Employees PT.Unilever
• Employees Djakarta Lloyd
• Sole proprietor Kem Chicks
• Director of PT. Boga Chess
Rata
• PT. Kem Food
• PT. Kem Farm
an Inspiration
Not only as a
businessman, Bob Sadino not infrequently appeared on television to give
motivation to entrepreneurs in Indonesia. Sharing experiences bittersweet that
he experienced during become entrepreneurs, some of the following words of motivation
ever leveled by Bob Sadini;
• Behind every expectation is
always followed by a disappointment, so stop hoping
• The real has, guns will be a
lot of talk like they are competing quasi has
• Every meet new people, I
always emptied my glass first
• I find the business loss,
when the loss of my spirit, and if profit increases my gratitude
• Any high rank that you have,
you keep employees. No matter how small your business, you are the boss
• People Stupid was not much of
thinking are important steps, most smart people thinking consequently never
step
• Stupid People can work hard,
eventually open their own business. When his business grew, moron hiring smart
people
• The stupid person will
increasingly gained a lot of knowledge that I menggoblokan yourself before
other people menggoblokan
• I do not want the experience
and knowledge that I had buried with my body when it dies later
Footnote
1. "Bob Sadino eccentric
nan Inspiring Entrepreneurs". Accessed June 3, 2016
https://www.maxmanroe.com/bob-sadino-pengusaha-nyentrik-nan-inspiratif.html
2. "Biography Bob
Sadino". Accessed June 4, 2016
http://www.tokohindonesia.com/biografi/article/285-ensiklopedi/897-pengusaha-berdinas-celana-pendek